Why our brand?

“Luluah” (لؤلؤة) is an Arabic word that means “pearl.” The pearl is often associated with beauty, rarity, and value. Our abayas are crafted to empower women, blending timeless design with a celebration of individuality and tradition. 

LULUAH isn’t just clothing; it’s a statement of confidence, where modesty meets true elegance—beautifully rare, like a pearl.